Articles
Written for contractors.
No jargon and nothing you need a marketing background to follow. What brings homeowners to a contractor, what it costs, and what is worth your time.
-
Contractor SEO: how homeowners actually find you
A plain-English guide to contractor SEO: what decides who shows up when a homeowner searches, which parts matter most, what it costs, and what you can fix yourself this week.
Read it → -
DIY vs hiring an agency vs buying leads: what contractors should pick
An honest comparison of doing your own marketing, hiring an agency, and buying leads, including real costs, how fast each one works, and who each option actually suits.
Read it → -
Marketing for general contractors: where the next job comes from
The five places general contractors actually get work, what each one costs in money and time, and how to decide which to spend on when the schedule gets thin.
Read it → -
How to set up a Google Business Profile as a contractor
A step-by-step guide to claiming, verifying and completing a Google Business Profile as a contractor, including what to do if you work out of your home.
Read it → -
How to choose an SEO company for your contracting business
What to ask before hiring an SEO company as a contractor, what the pricing actually means, the warning signs worth walking away from, and when not to hire anyone at all.
Read it → -
We scored 41 contractors on their Google reviews. The star rating barely mattered.
Findings from scoring 41 remodeling contractors on public Google review data: why nearly everyone has five stars, and what actually separates the companies homeowners find from the ones they don't.
Read it →
No pitch. No pressure.
Let's look at your market together.
15 minutes. We'll show you what's happening in your area: who shows up above you, what homeowners search for, and whether there's a real opportunity worth going after.